SERVICES

Attaining financial results for our clients in the shortest possible time

In-App

In-app advertising is a powerful marketing tool that allows companies to promote their products or services directly within mobile applications. With the rising number of mobile users, this form of advertising has become increasingly effective.

Target Audience

Precise targeting based on user interests, demographics, and app usage behavior optimizes costs and enhances the likelihood of attracting potential customers.

Interactivity and Attractiveness

Interactive ad formats such as videos and banners foster deeper engagement, making ads more appealing and memorable.

Support for Mobile User Experience

Seamlessly integrated ads maintain the natural flow of the user journey, reducing the chances of ads being blocked or ignored.

Measurement and Analytics

Real-time analytics tools help assess campaign effectiveness, allowing quick strategy optimization and maximizing ROI.

Brand Recognition

Ads shown in context with user interests enhance brand recognition, integrating the brand into the user's daily app interactions.

Brand Protection

Ensuring brand safety by placing ads in controlled, contextually relevant environments, preventing association with inappropriate content.

OEM (Original Equipment Manufacturer)

OEM advertising involves collaborating with original equipment manufacturers to promote products or services through mobile devices.

Advertising Touchpoints

OEM ads engage users at various stages of the device lifecycle, such as onboarding, allowing for precise targeting based on device model, location, and user demographics. These ads feel native and non-intrusive, enhancing user experience.

Adjustable Placements

Campaigns are optimized for conversion rates, selecting top-performing creatives and placements within the OEM ecosystem to achieve CPA goals.

Transparency

Full transparency is ensured with well-known OEMs like Xiaomi, Huawei, OPPO, VIVO… They guarantee brand safety and user quality.

Brand Campaigns

OEMs effectively support brand campaigns by strengthening brand image, updating brand news, and facilitating rebranding efforts.

Media Buying

Mobile media buying is the strategic process of acquiring advertising space on mobile devices to effectively promote products, services, or brands. It allows companies to engage the mobile audience with personalized and relevant ads, leveraging unique user behaviors.

Platform Selection

Selecting optimal platforms—such as apps, mobile websites, games, and social networks—is key to reaching the target audience and achieving campaign goals.

Optimization for Mobile Formats

Ad materials are tailored to mobile device characteristics, ensuring they are visually appealing and adapted to screen size, touchscreen interaction, and limited space.

Targeting

Utilizing mobile data for precise targeting includes geographic, contextual, and user preference data to enhance ad relevance.

Performance Measurement

Analytics track campaign performance by assessing engagement, conversions, app installations, and other key metrics.

Optimization

Continuous optimization using machine learning and algorithmic selection enhances mobile traffic effectiveness throughout the campaign.

Retargeting

Overview

Retargeting in mobile advertising involves directing ads at users who have previously shown interest in specific products, services, or content but have not completed a desired action, such as making a purchase or registering.

Process

Using cookies, advertising device identifiers, and other tracking methods, retargeting identifies users who have visited specific websites or interacted with mobile apps. When these users leave without completing the desired action, targeted ads are displayed on other websites, apps, or social media platforms to encourage them to return and complete the action.

Effectiveness

Retargeting is an effective tool for increasing conversion rates and retaining users by delivering personalized content to those who have already expressed interest in a brand or product.